Ski School Assistant Manager

Position Summary The Ski School Director is responsible for the overall leadership, administration, and operation of the ski and snowboard school. This position oversees lesson programs, instructor staffing, guest service standards, training, risk management, budgeting, and revenue generation. The Ski School Director ensures a safe, enjoyable, and educational experience for guests while supporting SkiCNY’s mission and business objectives.     Leadership & Management

• Direct and supervise all ski and snowboard school operations.
• Recruit, hire, train, schedule, evaluate, and retain ski and snowboard instructors.
• Develop a positive team culture focused on guest service, safety, and professional development.
• Conduct regular staff meetings and performance evaluations.
• Ensure compliance with all company policies and procedures.

Program Development

• Design and implement lesson programs for children, adults, beginners, intermediates, and advanced skiers and riders.
• Develop seasonal programs, race development programs, clinics, camps, and special events.
• Monitor lesson quality and guest satisfaction.
• Evaluate and update instructional programs to meet industry standards and guest expectations.

Guest Experience

• Ensure exceptional customer service throughout all ski school operations.
• Resolve guest concerns and complaints promptly and professionally.
• Collaborate with Guest Services and Sales departments to maximize lesson participation and satisfaction.
• Monitor lesson assignments and instructor-to-student ratios.

Safety & Risk Management

• Promote and enforce safe skiing and snowboarding practices.
• Ensure instructors maintain required certifications and training.
• Monitor compliance with New York State regulations and industry safety standards.
• Coordinate incident reporting and follow-up procedures.
• Work closely with Ski Patrol and Mountain Operations on safety initiatives.

Financial Management

• Develop and manage the ski school operating budget.
• Monitor labor costs, payroll, and program profitability.
• Analyze lesson participation, revenue, and operational performance.
• Recommend pricing strategies and new revenue opportunities.
• Assist with forecasting and seasonal business planning.

Training & Certification

• Organize preseason and ongoing instructor training programs.
• Support instructors in obtaining and maintaining certifications through organizations such as the Professional Ski Instructors of America.
• Maintain training records and professional development plans.

Marketing & Sales Support

• Collaborate with Marketing to promote ski school programs and events.
• Assist with website content, brochures, and promotional materials.
• Participate in community outreach and guest engagement activities.
• Support season pass holder and group sales initiatives.

Qualifications

• Background in Sales and Marketing is a plus.
• Minimum 2–5 years of ski school, snow sports instruction, or operations management experience, preferred, not required.
• Previous supervisory or leadership experience.
• Strong knowledge of ski and snowboard instruction methodologies a plus.
• PSIA-AASI certification preferred; not required.
• Excellent communication, organizational, and customer service skills.
• Proficiency with scheduling, payroll, and reservation systems.
• Ability to work weekends, holidays, and variable schedules during the winter season.

Physical Requirements

• Ability to ski or snowboard proficiently in varying terrain and weather conditions.
• Ability to stand, walk, and work outdoors for extended periods.
• Ability to lift and carry up to 50 pounds.
• Ability to work in cold, snowy, and changing weather conditions.

Compensation

• Competitive salary commensurate with qualifications and experience.
• Health and retirement benefits (if applicable).
• Complimentary season pass for you and your family, and mountain benefits.
• Professional development and certification support.